Patrons flock to Dominican salons to straighten tight curls
By Samantha Thompson Smith - Staff Writer (The News & Observer)

But when it comes to straight-as-a-board, silky-soft hair, more women with unruly hair -- from African-Americans to Caucasians -- are finding that few tame it better than a Dominican stylist.
"We know hair," says Haydee Suarez, who works at her mother Ana Suarez's salon, Sunny's, in Raleigh's Mini City. "We know all different types of hair."
In Manhattan, north of 96th Street, you'll find a salon specializing in the service on every corner, says Nina Ramirez, who started the Web site http://www.dominicanblowout.com/ in late summer to teach others how to do a blowout at home.
And it's not just Dominicans in the salons, either, she says. "It's blacks, it's Asians. It's everybody."
That's how Sunny's came to be known as one of the go-to Dominican salons in the area. In 2005, Ana Suarez got a call from a friend living in Raleigh who told her that black women in the area might like a little of the Dominican touch.
Suarez, who had been doing blowouts in New Jersey, decided to take a chance on the area. She moved down with her family and bought Sunny's Salon, a salon which, at that point, catered mostly to white customers.
Today, the blowout is the salon's most asked-for service, Haydee Suarez says. Most of the customers are African-Americans.
At most salons, including Sunny's, blowouts start at around $35 and go up depending on the hair type. Customers often have to pay more if they have thicker, coarser hair or the hair has been chemically processed.
"You are not getting as much damage to the hair," Ramirez says.
Today, business is so good at Sunny's that the Suarezes recently bought another North Raleigh salon near Old Wake Forest and Spring Forest roads. "More people are hearing about it," Haydee Suarez says. "We don't use grease. We don't use oil. We use silk."
What's the difference?
Part of the reason is culture in the Dominican Republic. Women there are known to pay special attention to their hair, especially since one sign of beauty in the culture is straight hair.
But that's often no easy task. With their blended island heritage, which often includes African blood, they sometimes have difficult hair to straighten. Also, the island's humid, tropical climatecan often make hair fuller, curlier and harder to flatten.
Miguelina Soriano, a Dominican who owns Pro-Hair Salon off New Bern Avenue in Raleigh, has been at it for 31 years.
"That's why I love it," says Hammond, 26, who typically comes in once a month for a blowout. "I'm in and out in an hour."Ana Encarnacion, the owner of Dominican Hair Salon in Durham, has been working in a salon since she was 11 years old. She started by helping her mother in her salon in the Dominican Republic. Five years later, she realized she had a knack for hair styling, so she used her skills to pay her way through law school.
Her business has grown mostly through word of mouth, she says.
"We're an international boutique," she says. "We get all types, African hair, white hair. I don't mind who comes to my salon. I just prepare hair."
How to do it
The process is similar: Pull the hair with a brush, apply heat. Repeat. But Dominicans sometimes take a few extra steps.
You also get no-fuss hair for at least week, part of what keeps Hammond coming back. "It's silky and smooth," Hammond says. "And I have to do nothing to it."







